NO MORE KODAK THEATER?

　　After filing for bankruptcy last month, Eastman Kodak Company wants to end its costly naming rights to the Kodak Theater, which has allowed stars to shine since the year of 2000.

　　The photography company has asked the CIM Group, which owns the mall that the theater is housed in, to release the company from its 20-year contract. Kodak currently pays 4 million US dollars a year to have its name associated with the theater, and the whole deal is worth $75 million.

　　As the 84th Academy Awards ceremony is around the corner, Academy officials are still open to venue discussions and are considering moving the Oscars out of Hollywood to downtown Los Angeles at the Nokia Theatre.

"Hollywood and the Kodak, or whatever it's going to be called, is where the awards have been for the last 10 years, and we don't have any big reasons to want to leave," "But we'll make that decision as we negotiate."

(Tom Sherak, Academy of Motion Pictures Arts and Sciences President)

　　Prior to its decade stay at the Kodak Theatre, the Oscars was first presented in 1929 at the Hollywood Woosevelt Hotel, and later have had stints at other venues such as Biltmore Hotel, Los Angeles County Music Center downtown, Santa Monica Civic Auditorium and Grauman's Chinese Theater in Hollywood.

　　The move would be a disappointment to some fans, since the awards ceremony has been held at the Kodak Theatre since 2002.(Oscars fan, Alex Eggebeen)

　　"I mean you can't really take it away from Hollywood Boulevard," "The Oscars have been here for how many years, the first Oscars was right here at The Roosevelt, and it's always been right here. It seems like something they should keep right here in Hollywood."

　　The Kodak Theatre cost 94 million US dollars to build, was completed in 2001 and was designed specifically to house the Oscars.

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