A new bill has been proposed by both major parties to prohibit the government from placing advertorials in the news media, and the bill is expected to be passed by the end of this legislative session. But experts say the work is far from done, since the media still need to develop a new set of practical principles for themselves to restore the public's faith in journalism.

The anti-advertorial sentiment is rising high. In fact, the practice of paid news has been established for a long while in electronic and print media.

In recent years, the trend grows even more.

Senior TV news producer said that the news desk was able to safeguard news autonomy ten years ago but later, not anymore.

The government spent 1 to 10 million of NTD to buy news to promote the policies.

The trend is extending to all media outlets.

Even headlines can be sold.

To contain the government's use of advertorials, both the ruling and the opposition parties propose law amendments to the Budget Law, which bans the government to pay for news.

However, medial professionals on the front-line say it would be another problem for media's operation after the law is ratified.

When handling the same issue, the United States regulates that paid news must be disclosed its nature.

The United Kingdom and Japan completely ban the practice. The Republic of Korea amended the law in 2009 and allowed the practice but bans it from news programs and programs for children.

In Taiwan, there are only two days away before the legislative term ends.

Observers are watching closely on whether or not the law can be amended and passed.

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